A mask we can all agree upon

As Americans continue to debate the effectiveness of face masks (amongst debating nearly everything), there is still one thing nearly everyone can agree on: Bacon is delicious.

So, we developed a new kind of bacon - Hormel Black Label Breathable Bacon. Not just another face mask, it’s a bacon-scented, two-ply, multi-fiber cloth for your face. Through this latest bacon-novation, perhaps Americans will find common ground — if they can agree on eating bacon, maybe they can agree on inhaling it.

RESULTS

1.4 Billion Earned Media Impressions
1 Shortlist at The One Show
4 Shortlists at The ADC Awards
1 Shortlist at New York Festivals Advertising Awards
2 Gold ADDYs at American Advertising Awards
Best of PR, 3 Gold, 3 Silver & 1 Bronze at MN Adfed's The Show
2 Gold at The FAB Awards
10,000 Meals Donated
Maybe, we helped save a life or two…