Inventing one hell of an appetizer

There ain’t no party like a chili cheese dip party. So we invented a whole new thing. After months of R&D, the construction of our chili cheese keg was complete. Each designed with a proprietary adjustable internal heating element, a tap handle in the shape of the iconic Hormel Chili can, and a chili-cheese pump to ensure optimal pouring. Leading up to the Super Bowl, we made the announcement that one of these half-barrels could show up at your doorstep on game-day.

RESULTS

1.27 Billion Earned Media Impressions
Hopefully, several dozen keg stands…