Cleaning up the biggest mess on the internet

In this Bissel campaign for Puppy Bowl/Super Bowl Sunday, we set out to create a very big mess to raise money for a very good cause – local animal shelters. Our live-streaming event featured eight rescue puppies, one pristine white room, fifteen gallons of spaghetti sauce, a champagne tower filled with brown gravy, and many more incredible messes. Every use of #pethappens on social media triggered a charitable donation and got us closer to unlocking another mess for the puppies (and everyone at home) to enjoy.

RESULTS

185 Million Earned Impressions
1 Gold ADDYs at American Advertising Awards
1 Gold & 2 Bronze at MN Adfed's The Show
$100,000 Donated to Pet Foundation
Doubled Sales in Major Retailers